Digitalization and process improvement for car and motorcycle racing
Suite of digital applications for Michelin Motorsport:
- Inventory tracking
- Digitalize on-site orders
- Automatic data reporting
Benefits
- Time saving: automatic data reporting and elimination of a time-consuming task. 55 days saved / year
- Quality: elimination of human errors through digitalization and improved ordering experience for customers
- Reduction of workload for teams thanks to task automation
Client
Michelin Motorsport
Technical Aspects
Différentes applications web (PWA) Bornes de commandes touchscreen Liaison avec lecteurs QRcode et RFID
In the ultra-demanding field of motorsport competition, precision, responsiveness, and data reliability are crucial. Michelin Motorsport has called upon a comprehensive tailor-made service to digitalize the entire lifecycle of tires: from testing to ordering and invoicing, including stock management, traceability, and technical recommendations. Added value of the comprehensive service
Unified vision of tire management in competition
Improved productivity for teams in the field
Reduction of errors related to paper processes or double entries
Real-time management thanks to connected and interoperable tools
Offline/online adaptation for events in extreme conditions
Measurable ROI in the short term, thanks to time savings and automation
TEM – Stock tracking and report generation
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Optimization of on-site stock management
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Dynamic HTML reports containing all test data
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Improved traceability and responsiveness on circuits
RSA – Field data entry and synchronization
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Mobile and offline data entry by Michelin technical advisors
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Photo capture and synchronization upon return online
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Elimination of manual double entry at the end of the day
ROI RSA:
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1/2 h/session × 8 sessions × 22 Grand Prix × 15 CTE = 1,320 h/year saved, or 55 days/year
TRA Commerce – PWA for event management
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Installable application on Android/iOS
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Sales statistics and services per event
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QR Code for quick connection
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Real-time inventory with visualization of intermediate orders
TRA – RFID management and assembly orders
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Barcode + RFID scanning for assembly verification and traceability
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Elimination of paper (8,000 tickets/season)
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End-to-end digitalized process: from order to invoicing
ROI TRA:
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Elimination of paper and assembly errors
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+25 hours saved/event for invoicing
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7 events in 2024 → 175 hours saved/year just on invoicing
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Centralization and reduction of physical travel
Rally Recce – Field recommendation
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Data collection application to determine the optimal tire based on race conditions
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Valorization of field data for a direct competitive advantage
OCM – Ordering platform for retailers
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Access to online orders and SharePoint
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Centralization of all order flows, integrated with Michelin tools
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Increased productivity: significant reduction in manual tasks and elimination of double entries
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Enhanced reliability: complete traceability, fewer human errors, automated assembly validation
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Immediate time savings: real-time data entry, elimination of paper processes, automated invoicing
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Real-time data access: instant synchronization, even in constrained environments
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Mobility and flexibility: online and offline operation, on all types of devices (PDAs, smartphones, tablets)
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Centralization of information: Smooth communication between different teams (field, logistics, sales)
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Measurable ROI:
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+1320 hours/year saved by eliminating double entries (RSA)
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+175 hours/year saved on invoicing (TRA)
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Elimination of 8000 paper tickets/season
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Fewer physical trips and less stress for teams
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